There’s something magical about a mountain morning in Boone. The air is crisp, the sun is soft, and the pace of life feels just right. And if you ask us, there’s no better way to start your day than with a walk to the Watauga County Farmers’ Market—a beloved Saturday tradition just minutes from The Horton Hotel. Whether you’re a weekend traveler or a curious local, spending your morning at the market is a chance to connect—with the land, the community, and the season itself.

At The Horton Hotel, we believe staying with us should feel like being welcomed into the heart of Boone—and that means connecting our guests not just with a beautiful room, but with the vibrant downtown community around us. That’s why we’re proud to include access to the Park Plus Pass as part of our daily guest amenities package—a curated collection of perks that go beyond the expected.

Looking for the perfect way to cool off, slow down, and soak up the beauty of the Blue Ridge Mountains? Say hello to one of Boone’s favorite summer pastimes: tubing the rivers of the High Country. Whether you’re floating with friends, relaxing with family, or just craving a lazy day in the sun, tubing is a must-do experience while staying at The Horton Hotel. Crisp mountain water, winding bends, and sun-speckled forests make for a memory you’ll never forget.

Over the years, we’ve had the privilege of creating countless incredible memories and hosting an amazing variety of guests—from travelers near and far, families, professors, professional athletes, executives, and even the ESPN Gameday crew—to earning the honor of being designated a historical landmark for preserving the rich history and legacy of H.W. Horton, whose pivotal contributions helped shape the town of Boone.

As the unofficial start of summer arrives, Memorial Day weekend in Boone is marked by crisp mountain air, blooming wildflowers, and a strong sense of community. But more than just a long weekend, Memorial Day is a moment to pause—to honor the heroes who gave everything in service to our country.

At The Horton Hotel, we believe staying with us should feel like being welcomed into the heart of Boone—and that means connecting our guests not just with a beautiful room, but with the vibrant downtown community around us. That’s why we’re proud to include access to the Park Plus Pass as part of our daily guest amenities package—a curated collection of perks that go beyond the expected.