Community Partners: Featuring Park Plus Pass

Community Partners: Featuring Park Plus Pass

Park Plus Pass: Your Key to Downtown Boone

The Park Plus Pass is Boone’s way of making downtown more accessible, walkable, and rewarding. It offers:

  • Complimentary, convenient downtown parking (perfect for game day tailgating!)
  • Exclusive discounts and perks at participating local businesses—just show your guest pass at checkout

From boutique shops and art galleries to coffee roasters and eateries, the pass opens the door to a more connected, local experience.

Included in Your Horton Stay

To simplify and enhance your visit, we include a Park Plus Pass with your stay. This covers a suite of thoughtful services and local touches:

  • Downtown Boone Parking – Just steps away and ideal for football weekends, strolls, or shopping
  • Locally Inspired Breakfast Items – Enjoy complimentary morning bites and locally roasted coffee; premium breakfast items available for purchase
  • Specialty Welcome Gift – Includes chocolates and filtered water to welcome you after your travels
  • Signature Cocktail Recipe Card – A little taste of Horton hospitality to take home
  • Exclusive Guest Pass – Enjoy savings and surprises from our community partners through the Park Plus Pass
  • 24-Hour Coffee & Tea Service – Available anytime on the Mezzanine level
  • Ultra High-Speed WiFi – Seamless, secure internet access throughout your stay

Why It Matters

This isn’t just about amenities—it’s about creating a stay that’s rooted in community. Every item we include is intentional, whether it’s the chocolate made by a local artisan or the connections made through our downtown guest pass. It’s our way of supporting Boone’s small businesses while delivering a warm, elevated experience to our guests.At The Horton, you’re not just booking a room—you’re becoming part of the town. And with the Park Plus Pass and our inclusive amenities package, we make it easy to explore, connect, and feel right at home in the High Country.

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There’s something magical about a mountain morning in Boone. The air is crisp, the sun is soft, and the pace of life feels just right. And if you ask us, there’s no better way to start your day than with a walk to the Watauga County Farmers’ Market—a beloved Saturday tradition just minutes from The Horton Hotel. Whether you’re a weekend traveler or a curious local, spending your morning at the market is a chance to connect—with the land, the community, and the season itself.
At The Horton Hotel, we believe staying with us should feel like being welcomed into the heart of Boone—and that means connecting our guests not just with a beautiful room, but with the vibrant downtown community around us. That’s why we’re proud to include access to the Park Plus Pass as part of our daily guest amenities package—a curated collection of perks that go beyond the expected.
Tucked in the Blue Ridge Mountains, Boone has long been a place that inspires. From the ever-changing landscape to the storytelling tradition of Appalachia, creativity runs deep here. But Boone’s art scene isn’t just recent—it’s rooted in a rich history that continues to shape the town’s identity today.

See Boone, Our way!

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