There’s something magical about a mountain morning in Boone. The air is crisp, the sun is soft, and the pace of life feels just right. And if you ask us, there’s no better way to start your day than with a walk to the Watauga County Farmers’ Market—a beloved Saturday tradition just minutes from The Horton Hotel. Whether you’re a weekend traveler or a curious local, spending your morning at the market is a chance to connect—with the land, the community, and the season itself.

At The Horton Hotel, we believe staying with us should feel like being welcomed into the heart of Boone—and that means connecting our guests not just with a beautiful room, but with the vibrant downtown community around us. That’s why we’re proud to include access to the Park Plus Pass as part of our daily guest amenities package—a curated collection of perks that go beyond the expected.

Tucked in the Blue Ridge Mountains, Boone has long been a place that inspires. From the ever-changing landscape to the storytelling tradition of Appalachia, creativity runs deep here. But Boone’s art scene isn’t just recent—it’s rooted in a rich history that continues to shape the town’s identity today.